What is a Pingback?


I’m quite certain that we have all encountered things during our internet journey that we previously knew nothing about. I had one of those experiences the other day.

Inside a post I had written, I had linked to another older post that I thought would be helpful. The next day when checking my comments, there was the title of the post I had just written showing this link. I did not know why I had received notification, or what I was to do with it – accept it or trash it?


Author Comment  
Three Very Important Words for Newbies
0 approved

Submitted on 2014/05/02 at 5:38 pm

[…] of exactly why we are doing this will fuel that desire. You might want to check out this post  –  What Is Your VISION?. We must keep the end result pictured in our minds every […]

After some investigation, I now know basically what pingbacks are!

Let’s say that you (we’ll call you person A) write a post, and you want to send a link to someone else’s post (we’ll call them person B) that is talking about the same subject you’re writing about. You think it would add some valuable information for your reader (content curation). If person B has a WordPress site, they would get notification (a pingback) in their comment section that you linked to their site.

Another type of pingback is an internal link on your site – when you link from one post to another post within your website (that was what I did). By the way, internal linking is a good thing because it shows the search engine crawlers that the content on your site has related information.

Pingbacks are specific to the WordPress community, and is a form of remote comments.

(Returning to the first example I gave you) – Person B can choose to publish or trash the comment. If they approve the pingback, it will show up at the bottom of their post or comments so that their readers can check out your post as well. Also, if Person B publishes the pingback, this may encourage others to link to Person B’s blog knowing they’ll get a pingback.

There are benefits to Person B being made aware that someone has linked to their site. They may decide to go to Person A’s  site and make a comment on the post that contained the link, which is actually beneficial to both of them.

Another benefit to Person B would be if that link was spam, they would definitely not want to accept it.

Allowing pingback notifications might also let you know if there is content theft on your site because the pingback will show internal linking.

If you do choose not to allow pingback notifications on your site, go to Settings>Discussion and uncheck the first two options:

Default article settings

Please let us know in the comments if you have anything to add about pingbacks.


  • Stuart Avis

    Reply Reply May 14, 2014

    Hi Rose

    Great post! Really in depth, useful examples, and helped me to understand pingbacks which I previously did not know about until now.

    Keep up the good content!


    • rosem53

      Reply Reply May 15, 2014

      Thanks Stuart, glad to be of help!

      Regards, Rose

  • igor Griffiths

    Reply Reply May 21, 2014

    Well hello Rose, thanks for the clear explanation of pingbacks, I have attempted to read many other explanations but either I got bored halfway through the protracted narrative or its was geek overload!

    Will have to pay more attention to these in the future.


    • rosem53

      Reply Reply May 21, 2014

      Thanks, Igor. Sometimes it’s really hard to stay focused learning about technical issues!

      All the best, Rose

  • Wine Dine Daily

    Reply Reply May 24, 2014

    Hi, is there a setting for internal pings? Thanks.

    • rosem53

      Reply Reply May 26, 2014


      There is no setting on WordPress for internal pings, however there is a plugin “No Self Pings” that you can use to disable self pings.

      Hope that was helpful! Rose

  • Pauline

    Reply Reply June 8, 2014

    Hi Rose,

    Thank you. I had it on my list of to do’s that I would find out what a ‘ping back’ is.

    This post has certainly helped with my understanding. Still not sure whether they are good or bad though.

    Take care

    • rosem53

      Reply Reply June 9, 2014

      Hi Pauline,

      I think that pingbacks are good if two websites are discussing the same subject in their posts, because it gives the readers more value by referring them to more information on a specific subject, which in turn could help each site get more traffic.

      They are not good when linked to a spammy site.

      I happened to find an excellent post all about trackbacks and pingbacks that may be helpful. The url is http://www.trafficgenerationcafe.com/wordpress-trackbacks/

      Hope this helps, Rose

  • Miso

    Reply Reply June 19, 2014

    Hi Rose,

    I have used pingback services (pingoat, pingomatic, pingler…) when I wanted to faster index my site or new post/pages in google and it was working very well few years ago but now, as you have stated above in one of your comment, it is important which service do you use as big G might treat your link as spam and penalized your site.

    All the best,

    • rosem53

      Reply Reply June 19, 2014

      Hi Miso

      Yes, I guess those days are over. At least for now we are still able to link to other good sites without being penalized for it!

      Thank you for your input.

      Regards, Rose

Leave A Response

* Denotes Required Field